Shopify app — skincare & wellness brands
Turn one order into more purchases throughout the year. Malyte builds a personalized routine from your catalog, adapts it week after week, and introduces the products customers need next.
Order → Personalized routine → Weekly check-ins → Next product → Second order
This Week's Routine
Barrier Repair Essence
Apply to damp skin straight after cleansing, while the face is still slightly wet.
Why: This is the product you ordered. Everything else is built around it, not instead of it.
Lactic Acid 5% Renewal
Twice a week, after cleansing and before the balm. Skip the balm-only nights.
Why: Introduced now because your barrier has held steady for three weeks.
Sample output. Every routine is assembled only from products that brand actually stocks.
Illustrative model
Adjust the assumptions below to see what a small share of additional second orders would be worth on your store over a year.
Illustrative additional revenue / year
+€50,000
on 5,000 annual orders at a 10% additional repeat rate
Illustrative model. Adjust the assumptions to see what additional repeat purchases could be worth for your store. Actual results depend on customer behaviour, catalog depth, order volume and margin.
Malyte gives customers a reason to buy the next product when their routine is ready for it.
Two moments, one system
The first order pays for the acquisition. The second one pays for the business. Malyte works at both moments, and they are not the same moment.
Before purchase
A short questionnaire helps the customer see which of your products belong together and why each one is there — before they reach checkout, without changing your checkout.
After purchase
The order becomes a weekly routine the customer actually follows. Check-ins record what is working, the plan adapts, and the next product appears when the routine is ready for it — not on day three.
What actually happens
No theme code, no popup, nothing rendered on your storefront and nothing added to checkout. Malyte listens for the order and takes it from there.
A webhook fires the moment payment clears. Nothing runs on your storefront, so nothing can slow checkout down.
One link, sent as soon as the order is paid. It doesn’t sell anything — it offers to build a routine around what they just bought.
Arrives while the purchase is still freshYou decide what the routine is built on. Write your own set of questions, change them whenever you want, and every answer comes back to you.
First-party customer data — yours, in your dashboardMorning and evening steps, in order, each with a plain reason. The product they just paid for is step one, so the purchase is immediately validated instead of second-guessed.
Fewer returns, fewer “how do I use this” ticketsIs it working? Any stinging, any breakouts, did they skip days? The next version of the plan is generated from those answers.
You hear about irritation before the refund requestWhen the routine is ready to add an exfoliant or an SPF, Malyte pulls it from your catalog and links the product page. Never a competitor, never something you don’t stock.
A reason to come back, from your own shelfThe customer returns for a product the routine introduced. The order is checked against your attribution signals, and the weekly routine keeps running.
Repeat purchase, from a recommendation you ownBuilt on your catalog
Malyte can only recommend products you actually sell. That is a limit in the system, not a setting you have to police.
Routines are drawn from your Shopify catalog and nothing else. Your products are imported and classified by step, skin type and concern on install — nothing to tag by hand.
Archive or unpublish a product and it leaves the recommendation set on the next sync. No customer is ever sent to a dead product page.
Each step links to the product it came from, in your product titles and your brand voice. The customer never sees Malyte — the page carries your logo.
Attribution
Every returning order is checked against three signals. One match is enough, and you always see which one it was.
Before you install
No. Malyte runs off order webhooks and its own hosted routine page. There is no snippet to paste and nothing that renders on your storefront, so your page speed is unaffected.
No. Malyte works after payment clears. Your checkout, your payment providers and your order flow stay exactly as they are.
The routine is built only from what you stock. A ten-product line produces a shorter routine with fewer steps, rather than recommendations you cannot fulfil.
Malyte sends the routine and check-in emails tied to a specific order. It doesn’t manage your campaigns or your list, so it sits alongside your ESP rather than replacing it.
You do. Quiz and check-in answers sit against your customers in your Malyte dashboard as first-party data.
Install, approve the charge, confirm your catalog sync. The next paid order triggers the first routine email.
Connect Shopify, let your catalog sync, and the first routine goes out with your next paid order.